The first Entertainment & Event

Management Academy in the region.

 

Established in 2019 under the strategic guidance of the General Entertainment Authority (GEA) and the Technical and Vocational Training Corporation (TVTC), SEA is the Kingdom's specialized academy for workforce development in the entertainment, events, and live experience sectors.

 

SEA was created to serve a specific national purpose: to close the specialized skills gap driving Vision 2030's rapidly expanding experience economy. Rather than operating as a general training provider, SEEMA functions as a sector enabler — connecting regulators, industry, and talent through accredited programs, professional certifications, and strategic partnerships.

 

Today, SEA is positioned as a national capacity-building platform — linking training directly to employment, workforce development for giga-projects, and the institutional credibility the sector requires at scale.